Seek the helpers you need for accomplishing your goals. Of those that have helped you to this point, reward them, but only choose the most competent and experienced moving forward.
The text reads (from Richard Wilhelm’s translation):
“Without strict discipline nothing can be accomplished, but this discipline must not be achieved by force. It requires a strong man who captures the hearts of the people and awakens their enthusiasm.
Victory is won, and the king divided estates and fiefs among his faithful vassals. But it is important that inferior people should not come into power. If they have helped, let them be paid off with money, but they should not be awarded lands or the privileges of rulers, lest power be abused.