Today: “Penetrate.  Send the message far and wide.” – from the I Ching

#57

Wind follows upon wind, wandering the earth, penetrating gently but persistently:
The Superior Person expands his influence by reaffirming his decisions and carrying out his promises.

Small, persistent, focused effort brings success.
Seek advice from someone you respect.

Gentle persuasion is the key in this instance.
Though the words are soft, their speaker must be firm, calm and confident.
Gentle words are worthless if spoken with trepidation.
Wordless influence by example is also effective in this situation.
All persuasion should be almost unfelt, yet consistent and persistent.
Ask for feedback from someone you know to be an effective persuader.

Sun is one of the eight doubled trigrams. It is the eldest daughter and symbolises wind or wood; it has for its attribute gentleness, which nonetheless penetrates like the wind or like growing wood with its roots.
The dark principle, in itself rigid and immovable, is dissolved by the penetrating light principle, to which it subordinates itself in gentleness. In nature, it is the wind that disperses the gathered clouds, leaving the sky clear and serene. In human life it is penetrating clarity of judgement that thwarts all dark hidden motives. In the life of the community it is the powerful influence of a great personality that uncovers and breaks up those intrigues which shun the light of day. 

THE GENTLE. Success through what is small.
It furthers one to have somewhere to go.
It furthers one to see the great man.

Penetration produces gradual and inconspicuous effects. It should be effected not by an act of violation but by influence that never lapses. Results of this kind are less striking to the eye than those won by surprise attack, but they are more enduring and more complete. If one would produce such effects, one must have a clearly defined goal, for only when the penetrating influence works always in the same direction can the object be attained. Small strength can achieve its purpose only by subordinating itself to an eminent man who’s capable of creating order. 

Winds following one on the other:
The image of THE GENTLY PENETRATING.
Thus the superior man
Spreads his commands abroad
And carries out his undertakings.

The penetrating quality of the wind depends on its ceaselessness. This is what makes it so powerful; time is its instrument. In the same way the ruler’s thought should penetrate the soul of the people. This too requires a lasting influence brought about by enlightenment and command. Only when the command has been assimilated by the people is action in accordance with it possible. Action without preparation of the ground only frightens and repels.